Operations Unpacked: Financial Promotions – evolving challenges and novel solutions
🎙️ Episode 12 of Operations Unpacked explores the wonderful world of Financial Promotions!🎙️
To guide us through the evolving landscape of FinProm, operational challenges, and cross-jurisdictional complexity Colin Anderson and I were thrilled to be joined by Stacey Onyido, a Marketing Compliance specialist with global expertise in financial promotions, and Phil Clements, CFA, CAIA, FDP, CEO of Finspector, an ai-powered compliance platform transforming how financial promotions are reviewed and approved.
In just under an hour we covered a lot of ground including:
💸 What exactly is a Financial Promotion: this is anything that nudges someone to make an investment decision. It can be real-time or non-real time.
🤳A history lesson in how Financial Promotions have changed over time. Did you know over 80% of adults consume Financial Promotions through digital channels?
🤝 Why it’s so important to regulate Financial Promotions – ultimately to address the information asymmetry between buyer and seller.
📚 What the main UK regulations are (fair, clear and not misleading!), alongside rules around FinFluencers, and lots of guidance around the world
✍ Where the rules DON’T apply. Hint: certain clients and one-off promotions
📝 Operational challenges firms face when managing promotions at scale. Almost 20,000 financial promotions were withdrawn or amended in 2024. The key is to balance creativity with compliance
📎 How AI can help firms get to grips with this from a creative, governance, and compliance perspective. This is where Finspector comes in.
🌏 Cross-jurisdictional complexities and the shift towards structured regulatory intelligence
🪄 What operational solutions and CISI training courses are available to keep firms ahead of the pack
TL;DR: if the content can be reasonably interpreted as encouraging someone to make an investment decision, then it is regarded as a financial promotion. If granny doesn’t understand it, you shouldn’t run it. Firms need to act accordingly and always have a human in the loop.
Have you checked out the CISI’s e-learning on Financial Promotions? Now’s your chance!
Huge thanks to Stacey Onyido and Phil Clements, CFA, CAIA, FDP for sharing their expertise and experience!
🎧 Listen now: this podcast is available on Apple, Amazon, Spotify, and CISI.TV. You'll find the links in the comments.
🚀 We’ve got a whole host of brilliant episodes in the pipeline including Data Integrity, a Day in the Life, and Regulatory Transaction Reporting.
❓Do you have any operational topics you'd like us to unpack? Send me a DM...
✨Creator credits✨
Presenters: Victoria Sena and Colin Anderson
Editor: Ollie Murphy
Platform: The Chartered Institute for Securities & Investment (The CISI)
🎧 Listen now: